About the Lulu Group


LuLu Group International is one of the most diversified business conglomerates in the Arabian Gulf. Today, it has presence in Oman, Qatar, Kuwait, Bahrain, Saudi Arabia, Yemen, India, Indonesia, Thailand, Hong Kong, China, Kenya, Tanzania, Benin etc. Beginning operations with the traditional supply chain, the Group soon entered the areas of manufacture, import and export, wholesale and finally the retailing of consumer products. The Group is home to a multinational employee profile that has more than 25,000 employees across 30 countries.

Being at the right place and at the right time gave the Group a competitive edge. It has gained a huge customer base by building popular brands of retail chain stores including the renowned LULU chain of hypermarkets, supermarkets and department stores. Al Falah Plaza and Emirates General Market are the other popular brand names under the EMKE Umbrella.

Mr. Yusuff Ali MA The Group formerly known as EMKE Group, was established by Mr. Yusuff Ali MA – a leading businessman in the Middle East and the Managing Director of the LuLu Group International. Today LuLu group is a large business conglomerate spread into various business sectors such as retail, manufacturing, food processing, commodities trading, import and exports and distribution, Mall construction and management. However, the group made big through the retail chain which consists of Shopping Malls, Hypermarkets, Supermarkets and Department Stores.

Today the LuLu Hypermarkets, Supermarkets and Department Stores control 32% of the retail market share with 108 stores spread across the GCC, Yemen and Egypt and is regarded as the retail pioneer constantly setting new benchmarks for the industry.

Firmly following the tagline "LuLu, where the world comes to shop", the Group has always tried to be a one stop shop for the multi-ethnic community of the region with an international mix of products as well as staff of different nationalities. The 480,000 plus shoppers who patronize LuLu daily are the true testament to the popularity of the LuLu brand.

Currently Line Investment & Property LLC (LIP), a wholly owned subsidiary of the LuLu Group International, manages a Gross Leasable Area (GLA) of more than 8 Million Sq.Ft and plans to add another 5 Million Sq.Ft of prime retail space in 2012 with new malls in Abu Dhabi, Fujairah, Muscat, Doha, and Kochi in India.